Nintendo has shared its thoughts on AI use, and assured its games will always have “a human touch”.
Nintendo’s Switch 2 promotion is currently in full swing and, along with its Direct last week that gave an overview of titles coming to the device along with confirming a release date and retail price, Nintendo has been conducting a number of interviews.
While these have largely covered things such as game pricing and the recently-announced Trump tariffs, Nintendo of America president Doug Bowser has now spoken more about his, and more broadly the company’s thoughts, on AI.
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“If we think about just technology in general to start with, as we look at technology we always want to make sure the technology we may be leveraging – whether it is to develop our games [or] in our devices – it’s going to create a better gameplay experience,” Bowser said in conversation with CNBC.
“It starts there… that’s a very important part of our decision making process, and how to use AI.”
Bowser acknowledged that AI is currently a popular tool not just in terms of game development, but can also be used to “enhance productivity” and more. But, even though the technology may have its uses, Bowser and Nintendo know “it’s not the only method of developing games”.